Win Win Water has launched a new, innovative water bottled, featuring 100% plant-based bottles that are fully biodegradable. The approach aims to address the environmental challenges posed by traditional plastic bottles while providing consumers with high-quality, naturally alkaline electrolyte spring water. A launch event took place on February 18 at the Baltic Market in Liverpool, UK

The Win Win water bottles, including the label and lid, are crafted entirely from Luminy PLA by TotalEnergies Corbion, Poly Lactic Acid made from sugarcane. The sugarcane is ethically farmed and sustainably sourced, ensuring a toxin-free product. The bottles, which are designed for rapid biodegradation, break down within 90 days in commercial composting facilities. According to a 2012 report, 271 of said facilities exist in the UK. Despite their compostability, the bottles are durable enough for multiple reuses, offering versatility to consumers.

“Win Win Water was established with a mission to revolutionize the bottled water industry by combining purity, sustainability, and social responsibility,” says Joshua Daley, sales and marketing director at Win Win Water.

The company is committed to reducing the environmental impact of bottled water by using renewable, plant-based materials and supporting initiatives that remove ocean plastic while empowering vulnerable communities. Transparency and ethical practices are central to Win Win Water’s operations, ensuring customers can hydrate consciously and contribute to a healthier planet.

Derek Atkinson, sales VP at TotalEnergies Corbion, comments, “Win Win water is revolutionizing sustainable hydration with natural alkaline electrolyte spring water. More and more water companies are using PLA bottles, contributing to end plastic pollution due to the recyclable and compostable nature of Luminy PLA bioplastics.”